TODAYshow.com and Zumobi today unveiled the official TODAY application for the iPhone and iPod touch, offering millions of consumers access to the program’s leading news, entertainment and lifestyle content, right from their mobile device. This application is a first-of-its-kind for the morning news program category and represents a compelling new way for TODAY viewers to enjoy content from America’s number-one morning program for 13 years running. The free application, available now in the iTunes App store, delivers videos, top stories and photos from popular TODAY topics, including interviews with newsmakers and features on health, food and wine, entertainment, relationships and fashion.

“This fun new app lets millions of consumers stay connected to the lifestyle content they love, even when they’re on the go,” said Catherine Captain, general manager of TODAYshow.com. “The mobile app also presents another way for marketers to reach our highly engaged audience on another platform.”

“For years, the Today Show has been the undisputed leader in morning television, drawing an incredible loyal audience of TV viewers day in and day out,” said Ken Willner, CEO of Zumobi. “We are absolutely delighted to bring both the high-quality of TODAY’s programming and the power of the Today Show brand to The Zumobi Network.”

TODAY is presented in a vibrant design with an innovative zooming user interface that is engaging and simple to navigate. The iPhone and iPod touch application brings TODAY’s digital content to the next level by putting it in the pockets and purses of the show’s viewers. The TODAY mobile app is free, and iPhone and iPod touch users can download it from the iTunes App Store at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=309546027&mt=8.

The TODAY app is part of The Zumobi Network, which offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones.